VIRTUE Un-Frizz Leave-In Hair Treatment for Curly Hair and Frizz Control

Virtue(R) Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Our patented Alpha Keratin 60ku(R) protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, without the need for chemical treatments or heavy waxes. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.

After decades in the beauty industry, we didn't think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn't keep it to ourselves. Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, who found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - so much so that our bodies welcome it as our own. It's the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

According to our studies, after 5 uses of products containing Alpha Keratin 60ku(R), there is a 138% increase in color vibrancy, a 67% reduction in frizz, a 95% split end reparation, and a 22% increase in thickness.

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves: Pink Pomelo, a nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality; Phospholipids, derived from natural soybeans to help fight frizz and protect against humidity; and Gotu Kola, a multitasking Indian herb that promotes strength, smoothness, and luster.

Consumer perception studies have shown that 93% of women said their hair was smoother and healthier, 91% said their hair felt more moisturized, and 85% said their curls stayed intact and frizz free after using Un-Frizz Cream for 1 week.

The world didn't need another hair care company, so we created a biotech company to repair hair. With the power of Alpha Keratin 60ku(R) and our other carefully selected ingredients, we're revolutionizing the way you care for your hair.

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