Curl-Friendly Un-Frizz Hair Treatment

Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms the texture of hair. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. The patented Alpha Keratin 60ku® protein in the product binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, without the need for chemical treatments or heavy waxes. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.

The company behind Virtue® products didn't think there was anything that could surprise them after decades in the beauty industry. That is, until they discovered Alpha Keratin 60ku®, a protein so transformative that they knew they couldn't keep it to themselves. This protein was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, who found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails. In fact, it's so similar that our bodies welcome it as our own, making it the first time human keratin has ever been used in hair care.

The Alpha Keratin 60ku® in Virtue® Un-Frizz Cream binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. For the first time, hair can be repaired even after the damage is already done.

According to independent studies, the use of Virtue® Un-Frizz Cream has resulted in a 138% increase in color vibrancy, a 67% reduction in frizz, a 95% split end reparation, and a 22% increase in thickness. These remarkable results are achieved through the combination of the proprietary Alpha Keratin 60ku® and other carefully curated ingredients, such as Pink Pomelo, a nutrient-rich citrus fruit, Phospholipids derived from natural soybeans to fight frizz and protect against humidity, and Gotu Kola, a multitasking Indian herb that promotes strength, smoothness, and luster.

Consumers who have used Virtue® Un-Frizz Cream have also reported positive experiences, with 93% saying their hair was smoother and healthier, 91% feeling their hair was more moisturized, and 85% stating that their curls stayed intact and frizz-free.

In conclusion, Virtue® Un-Frizz Cream is a revolutionary hair care product that utilizes cutting-edge biotechnology to repair and transform hair, delivering exceptional results that address the needs of a wide range of hair types.

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